Summary: Ben & Jerry’s: The Inside Scoop por BusinessNews Publishing

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The must-read summary of Fred «Chico» Lager’s book: «Ben & Jerry’s: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor». This complete summary of the ideas from Fred «Chico» Lager’s book «Ben & Jerry’s: The Inside Scoop» tells the story of Fred «Chico» Lager’s experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry’s grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry’s is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.Added-value of this summary: • Save time• Understand the key concepts • Increase your business knowledgeTo learn more, read «Ben & Jerry’s: The Inside Scoop» and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.

Summary: Ben & Jerry's: The Inside Scoop BusinessNews Publishing

Datos del libro
Business Book Summaries 2016
ISBN: 9782806222817
Idioma: Español
Formatos: PDF EPUB KINDLE, compatible con Windows, Andriod, Mac, iOS y otros

El autor es

BusinessNews Publishing

Datos del fichero:

  • Visitas al PDF: 1387
  • Descargas totales: 740
  • Tamaño del archivo: 872KB

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